Although many people visit IKEA specifically for the food, it is to be awaited if this will move the needle from a top line perspective (in the case that would be an objective). It could certainly create further brand awareness and it definitely shows willingness to innovatebeyond traditional borders. One group of people will definitely not like this move: the existing restaurant owners. The IKEA restaurants are a long-existing thorn in their side and when the furniture giant now also starts to serve their food at home on a very competitive price level, it could have even more impact on local restaurants.
For retail chains that further want to explore click-and-collect and food delivery, our Shopitag
platform is a perfect fit to kickstart any e-commerce scenario that has inherent complexity. Whether you serve from multiple fulfilment locations, offer a large range or small range of products, want different payment means for different countries, we have your back covered. Contact us
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