Since the Shopitag Plus platform is a modular platform, a number of modules were selected to set up the different customer journeys: these modules were marketing related (e-mail/QR/social media), gamification/raffles, user feedback entry and dashboard reporting.
"Our user feedback module was configured with all the questions and possible answers that P&G wanted to ask. Due to the complexity of user paths, and the requirement to upload cash register tickets and to recognise them automatically, standard survey point solutions fell short to what P&G tried to achieve.", Geert Roete, CEO of Infinity Mobile explains. "We know that there are a ton of SAAS survey tools out there, but for these larger businesses the customer journey is mostly too specific to be supported by an off-the-shelf solution. Enter Shopitag Plus then."
The campaign collected thousands of feedback entries and thanks to the reporting module in the Shopitag Plus platform, P&G business people had at any time a real-time sight on the provided answers.
Also on a data governance level, the Shopitag Plus platform also proved its value. "We know that for these large brands personal data is something very precious and the correct processes and procedures must be in place to safeguard the data from internal and external people. Our banking and payments experience helps tremendously in that perspective", Roete adds.